Abbie Ryan Fitness

Project Outline

Abbie Ryan is a Qualified personal trainer, based in Thomastown, Kilkenny. Abbie has a unique selling point to her training - she specialises in women-only training. With such a unique style, we wanted to make sure Abbie was getting the attention her business deserved.

Abbie had a great, marketable business to begin with, and we has a clear plan from the get-go. Abbie has another great selling point - she trains from her own studio. This was, combined with her already existing imagery, let us fully portray the amazing work abbie does.

A one-page site was key for Abbie. She wanted a very simple, straight-forward landing page, which would provide each visitor with all the information about her work, along with a neat lead generation form, for potential clients to get in contact with Abbie.

Theme, font and colour scheme

For Abbie Ryan Fitness, the website needed to feel bold, energetic, and professional — reflecting her role as a women-only personal trainer. The design takes on a sporty aesthetic, with a sleek and confident layout that mirrors the focus and drive Abbie brings to her coaching. We wanted to make sure the site communicated both strength and professionalism while remaining approachable for her target audience.

The color scheme was kept sharp and minimal with her black and white brand palette. Using a black background with contrasting white text makes the site feel striking and powerful, while also ensuring that key content stands out. This high-contrast approach aligns perfectly with the fitness industry, where clarity and confidence are essential.

For fonts, we used Montserrat throughout the site, with headers fully capitalised to create strong emphasis and authority. Content is also styled in Montserrat, maintaining consistency and readability. The clean, modern typography reinforces the professional and disciplined feel of the brand, while still being approachable.

Website key Feature: Coaching lead form

The standout feature of Abbie Ryan Fitness’ website is the coaching lead generation form.

As a personal trainer, one of Abbie’s key goals is to attract and qualify new clients quickly and efficiently. To achieve this, we designed a custom form that doesn’t just collect contact information but also asks qualifying questions. These questions help filter enquiries, ensuring that the people reaching out are a good fit for her women-only training programs.

The form is directly connected to Abbie’s work email, with automation in place to deliver responses instantly. This means she can review new leads straight away, saving time and keeping her focus on her clients and training sessions.

This feature is central to her business growth, turning her website into more than just an online presence — it’s a fully functional lead generation tool. By combining automation with thoughtful client screening, the website actively works to bring Abbie new opportunities while reinforcing her professional image.

Gallery of Work

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Project Outline

Abbie Ryan is a Qualified personal trainer, based in Thomastown, Kilkenny. Abbie has a unique selling point to her training - she specialises in women-only training. With such a unique style, we wanted to make sure Abbie was getting the attention her business deserved.

Abbie had a great, marketable business to begin with, and we has a clear plan from the get-go. Abbie has another great selling point - she trains from her own studio. This was, combined with her already existing imagery, let us fully portray the amazing work abbie does.

A one-page site was key for Abbie. She wanted a very simple, straight-forward landing page, which would provide each visitor with all the information about her work, along with a neat lead generation form, for potential clients to get in contact with Abbie.

Theme, font and colour scheme

For Abbie Ryan Fitness, the website needed to feel bold, energetic, and professional — reflecting her role as a women-only personal trainer. The design takes on a sporty aesthetic, with a sleek and confident layout that mirrors the focus and drive Abbie brings to her coaching. We wanted to make sure the site communicated both strength and professionalism while remaining approachable for her target audience.

The color scheme was kept sharp and minimal with her black and white brand palette. Using a black background with contrasting white text makes the site feel striking and powerful, while also ensuring that key content stands out. This high-contrast approach aligns perfectly with the fitness industry, where clarity and confidence are essential.

For fonts, we used Montserrat throughout the site, with headers fully capitalised to create strong emphasis and authority. Content is also styled in Montserrat, maintaining consistency and readability. The clean, modern typography reinforces the professional and disciplined feel of the brand, while still being approachable.

Website key Feature: Lightbox Gallery

The standout feature of Abbie Ryan Fitness’ website is the coaching lead generation form.

As a personal trainer, one of Abbie’s key goals is to attract and qualify new clients quickly and efficiently. To achieve this, we designed a custom form that doesn’t just collect contact information but also asks qualifying questions. These questions help filter enquiries, ensuring that the people reaching out are a good fit for her women-only training programs.

The form is directly connected to Abbie’s work email, with automation in place to deliver responses instantly. This means she can review new leads straight away, saving time and keeping her focus on her clients and training sessions.

This feature is central to her business growth, turning her website into more than just an online presence — it’s a fully functional lead generation tool. By combining automation with thoughtful client screening, the website actively works to bring Abbie new opportunities while reinforcing her professional image.